About Us

About Us
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Wednesday, January 07, 2009

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About Us

Just a couple of sentences to put W3A into context and to introduce ourselves. The W3 Alliance is owned and run by Chris Young and Simon Snelling.

Chris Young
Chris owns and runs one of the UK's busiest price comparison sites with several million unique visitors a month generating 7 figure annual revenues (Alexa ranking regularly in the top 5000 for those of you to whom that means something). This has become a very seriously sized business with 7 figure revenues to match. Chris provides and manages the W3 Alliance Data Management System (DMS) handling affiliate network and merchant data feeds.

Simon Snelling
Simon owns and runs Search Sciences, a fast growing Search Engine Management consultancy focused on linking, content creation, article writing and syndication. Simon provides the W3 Alliance site publishing, linking and content management capabilities.

We have partnered together for many years on various projects, W3A being our latest joint venture and potentially the biggest of all. Between us, we have nearly 50 years of development, sales, marketing and senior management experience and have served our time in the 'corporate' world in some major firms including SSA Global (where we met), Pfizer, Bard, SAP and Deloitte.

OK enough of the CVs!

Why W3A
We have launched W3A because, as those of you have built sites will know, there are a number of significant challenges in building a successful revenue-generating affiliate website:-

Getting and maintaining enough product information (i.e. processing hundreds of different product feeds in many different formats)
Optimising the site for the search engines to get natural search (unpaid) traffic (i.e. organic rankings instead of PPC)
Adding content that is unique to the site
Attracting enough links of the right calibre

We handle the first two items and we provide you with tools that we have built and more importantly PROVEN over the last few years in building our own online presence, to handle the last two. There are also other related opportunities for you to generate additional revenue as a result of your participation in W3A. These are described in the relevant documents.